In the face of a growing ad boycott, Facebook CEO Mark Zuckerberg is reportedly reluctant to change the policies of the social network. Zuckerberg told employees during a video town hall meeting last Friday that he expects “all these advertisers will be back on the platform soon enough,” according to a transcript obtained from The Information.
Last month, a group of civil rights organizations including the Anti-Defamation League, NAACP and Color of Change called on businesses to ‘hit hate pause’ and not advertise for the month of July on Facebook. The groups are pushing Facebook to do more for the platform to fight hate speech.
The campaign has picked up speed with major brands including Unilever, Verizon, Sony, Target, Ford and Microsoft joining the boycott. As of July 1, more than 500 businesses and organizations had reportedly said they were pausing advertising on Facebook.
Facebook executives have reportedly been meeting with advertisers, and Zuckerberg is planning to talk to organizers of the boycott, according to Reuters.
However, Zuckerberg told employees last Friday that the boycott is more of a reputation and partner issue than an economic one. “We’re not gonna change our policies or approach on anything because of a threat to a small percent of our revenue, or to any percent of our revenue,” Zuckerberg said.
Facebook says it take matters related to hate speech seriously and respects feedback from partners.
“We ‘re making real progress keeping hate speech off our platform, and we’re not taking advantage of this kind of content,” a Facebook spokeswoman said Thursday. “But as we have said, we are making policy changes based on principles, not on pressure from revenue.”